Liquid Creations

Movember 2011

james — Fri, 04 Nov 2011 03:21:04 +0000

BRIEF
Movembers latest creation is this cracka series exploring Craft & Pride. Produced by Urchin Associates we had a great time shooting some unique Melbourne personalities.
SOLUTION
Our good times buddy Brett D’Souza who is also a kickass director invited us to shoot part of Movember series called Craft and Pride.
In Episode 1, we meet Blake who is into Fly Fishing. Shoot day was down in Warrandyte, Victoria we were treated to some great weather and lush surroundings. The shoot was straight forward with Brett bringing his A-Game and Liquid Shooting from the hip, at times knee deep in the Yarra River! Camera was by Liquid’s Dave Schmidt, Sound by Marcus Flack, Direction by Brett D’Souza & produced by Urchin Associates. Was a pleasure shooting for such a great cause.

Liquid Creations Showreel 2010

marcus — Fri, 02 Sep 2011 04:35:10 +0000

BRIEF
Slam together cuts from recent projects into a two minute video that showcases what Liquid Creations has been up to recently, backed by a booming audio track.
SOLUTION
Went through our archive of projects and cut a two minute showcase together. It’s always great fun doing these edits because you get to remember how much creativity you had your head in over the year. This makes me wonder what sort of craziness we will get up to in the coming year.

Dodge – My People – TVC

marcus — Fri, 02 Sep 2011 02:21:22 +0000

BRIEF
Director Tom Marks from Nice Bike approached us to shoot this tv commercial for Dodge, featuring 3 unique vehicles. They had selected a fantastic gritty track by The Presets, and needed a gritty look to match.
SOLUTION
We had just the idea for the right location. A huge shed that we could wet the whole floor down to create some amazing reflections. Shot on RED MX. Peter Ryan was the head gaf on the shoot and came up with a killer overhead lighting solution. With multiple passes on dolly tracks and crane moves we were able to formulate the right look and feel for a very edgy finish in post by Nice Bike.

Giant TVC – Real Riders

marcus — Tue, 12 Jul 2011 06:42:38 +0000

BRIEF
Gaint bikes new campaign is to sponser normal everyday riders. They needed a grassroots approach to thier ad that would inspire the end viewer to sign up to get a chance to be sponsored.
SOLUTION
What an awesome idea. A massive bike company sponsoring the every day rider. Not just Pros. Agency Leo Burnett approached us to put together a montage capturing the everyday moments of real riders.
We shot the job over 11 shoots that spanned over a week and a half capturing the gold that made it into the commercial. Shot by David Schmidt entirely on Canon 5D. Directed and post production by Marcus Flack. Graded at Active Motion with sound taken care of by Final Sound. VO by Gyton Grantley, The soundtrack supplied by Justin Grounds.

Justin Grounds – Violin workshop vignette

marcus — Mon, 11 Jul 2011 04:22:19 +0000

BRIEF
This was an internal pet project of ours. We love Justin’s music, and him travelling to Australia for a tour seemed a great opportunity to do something creative with him.
SOLUTION
We contacted Justin and he told us he was meeting up with his violin maker in Melbourne. (Just up the road from us) We pitched the idea for the video and he and Paul Davies from Spur Violins loved it.
We rocked in packing serious canon heat. 4 cameras and lots of lenses to cover Justin doing one of his unique solo performances on his violin using nothing but that and a laptop. He builds a beautiful layered piece upon which he soars with stunning solo dexterity. We then inter cut shots of the violin maker creating the very instruments that Justin uses for the performance. Including a 5 string violin, and a regular violin with octave strings. This thing sounds like a cello. Incredible. Enjoy and indulge as we did.

FAD..Fashion-Art-Design Teaser

marcus — Sun, 10 Jul 2011 03:35:24 +0000

BRIEF
Demon Angel asked us to travel the globe and shoot interviews with the who’s who of the fashion art and design world. Edit it all down into a teaser for a new online IP TV station called FAD.
SOLUTION
The schedule was tight, very tight, the shooting pace was fast, extremely fast. We need to travel with minimal gear but still retain a high production standard. Shooting with the Canon 5D mark2 format was certainly the way to go. Allowing us to use lots of different lenses, have maximum flexibility with low light scenarios, and the rest of our shooting apparatus would be super light.
We were able to travel with a pocket dolly and a small 8 foot crane to create stunning cinema like moves in all sorts of situations. It gave us a wealth of footage to work with in the end, which in turn has made it easy to showcase the potential of the online IP TV station.

JEEP TVC

marcus — Thu, 07 Jul 2011 07:27:52 +0000

BRIEF
Everyone loves a double entendre. This was the case when Nice Bike approached us with a new creative TVC for Jeep Chrysler. We needed to shoot and comp results into various web devices. Which would showcase the Grand Cherokee in a different light.
SOLUTION
It was a one week turnaround pumping on all cylinders. Tom Marks and Marcus Flack directed the TVC, while David Schmidt shot it. Entirely shot on 5D with brilliant results. Currently airing on TV now.

Wish Your Way – Goodbye Motel

marcus — Wed, 06 Jul 2011 05:48:58 +0000

BRIEF
Goodbye Motel approached us to create a music video for their new single ‘Wish Your Way” from their EP titled ‘Wish Your Way’.
SOLUTION
Armed for the first time with a Sony F35, we were able to shoot a really filmic finish. Shot by David Schmidt on location in Fitzroy Melbourne written and directed by Marcus Flack. It was especially fun to shoot the running scenes with the lead singer Gustav. The clip is over cranked pretty much the whole way through, so we have captured that really beautiful slow motion feel to go with a song that really lilts along.

Nike – Polo Van with Rafael Nadal

marcus — Mon, 04 Jul 2011 23:24:56 +0000

BRIEF
Teaming up once again with Local Peoples and Giuseppe Demaio the task was as follows. Capture Rafael Nadal, push him into a portable van decked out with Nike branding, force him to put iron on numbers onto his nice green shirt. All before a herd of screaming women track him down and ruin the day.
SOLUTION
We wanted to tell the story of Rafa’s obsession / superstition with the numbers 1 and 9 as well as showing off Nike’s new Polo Van. This project was a great example of “ALWAYS PLAN FOR RAIN” when you are working with International superstars who you only have for 1 hour in their busy schedule.
The original plan for to film Rafa walking along South Bank in Melbourne up to the Polo Van parked just next to Queens Bridge. As you would expect the clouds got nasty on us and opened right up just as we got ready to roll camera. With some super quick thinking we mentioned the Open Channel studios, called them up, organised a whole bunch of lights and with-in 30 Liquid mins we had changed locations and were ready for Rafa and his entourage.

We used every second to our advantage during our super quick set up. Even watering the concrete down with 2 minutes to spare just for that little bit of extra zing. And the finished result wasn’t Schmancy but a little bit Fancy!

Nike Melbourne Cup

james — Mon, 04 Jul 2011 00:08:26 +0000

BRIEF
Document the Nike Melbourne Cup. Get into the heads of the young players and learn about their passion. Edit an artistic perspective of the day which inspires and entertains.
SOLUTION
Giuseppe Demaio ( Local Peoples) and Chris Kamen (Photoplay) approached us to shoot and edit a introspective piece for Nike Melbourne.We shot the entire project on Canon 5Ds, and were armed to the teeth with crazy nice lenses. These allowed a shallow depth of field to further heighten the artistic nature of the shoot. We utilized various camera apparatus such as dolly track and a 12 foot crane in addition to time-lapse footage and hand held action.The effort that went in from Local Peoples to create the event space was exhaustive. It was a joy to document the weekend and follow the action. The final edit was an exploration in reflection and intensity picking up on Nike’s catchphrase ‘Write the Future‘. We had a ball putting this one together, and loved working with our good buddies Chris and Pino!