This was a fantastically fun and challenging video to produce. Marcus flew to South Africa and worked closely with the team from Soul Action (a charity based in the UK) to produce a creative concept that was truly unique. We had all sorts of people hold up a white cardboard sign. Later, in post production, we camera-tracked animated title sequences to the white signs. We included lots of beautiful video portraiture, creating the impression of looking into people's souls.
The video was distributed to thousands of people in the UK and has proved to be a valuable communication tool.
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