Micah Challenge, a well known organisation fighting global poverty came up with a youth initiative called 'Take the Challenge'. Liquid Creations turned the idea into reality. The feature photo of kids was taken in South Africa by the studio on a recent video trip. The existing logo from Micah Challenge was incorporated to give a sense of association. The design was then taken through to a print campaign and distributed to thousands of young people around Australia.
branding
print
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