World Vision Australia were holding a youth leadership conference and asked us to create a video that would increase attendees' awareness of need in the developing world. We came up with a concept utilising clips from reality TV that emphasised the superficiality of our society, especially when juxtaposed with clips of real poverty and need. We used 3D Studio to create a virtual rollercoaster of plasma screens displaying the various clips. The video was a hit, bringing World Vison's message home in a creative and powerful way.
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