- BRIEF
- Cussons wanted us to create a video for their super screens for the JBWere Golf Masters in Australia. The product was Vertigo, a mans line of products from deodorant to body wash. The only creative guidelines we were given was that it had to communicate with no audio as it would be seen and not heard on the screens. And of coarse, it had to include a golf theme.
- SOLUTION
- We loved the idea of golf potentially being a frustrating sport, and decided it might be fun to pick up on that aspect. Doing the entire shoot in an hour and a half and pushing out the final result in a matter of days, the end result was incredibly well received drawing many comments from the event punters. We used a simple tracing effect to re-enforce the brand when the final winning shot is made by the golfer.
