- BRIEF
- Gaint bikes new campaign is to sponser normal everyday riders. They needed a grassroots approach to thier ad that would inspire the end viewer to sign up to get a chance to be sponsored.
- SOLUTION
- What an awesome idea. A massive bike company sponsoring the every day rider. Not just Pros. Agency Leo Burnett approached us to put together a montage capturing the everyday moments of real riders.
We shot the job over 11 shoots that spanned over a week and a half capturing the gold that made it into the commercial. Shot by David Schmidt entirely on Canon 5D. Directed and post production by Marcus Flack. Graded at Active Motion with sound taken care of by Final Sound. VO by Gyton Grantley, The soundtrack supplied by Justin Grounds.
