Life of a T-Shirt, Life of a Coffee Bean & Life of a Loan

BRIEF
Tell the untold story of where many of our everyday items originate from, and the impact it has on the world’s poor. This was part of End Child Slavery‘s viral campaign.
SOLUTION
Starting off as the original idea for ‘The Factory’ video, ‘Life of a T-Shirt’ was used as a viral video to help explain where most people’s clothes come from. It was so popular that we did it all again to show the ‘Life of a Coffee Bean’. The idea was again resurrected for Opportunity International’s presentation of 1.4 Billion Reasons, which is a presentation that shows it is possible to end extreme poverty. This latest installment shows what happens when someone donates money via Opportunity International’s website and how it can impact people in need over and over again.
LIFE OF A COFFEE BEAN