- BRIEF
- Create a thirty second TVC to encourage people to live on $2 dollars a day. We needed to create something that was quirky, interesting and unlike many standard community service announcements.
- SOLUTION
- We wanted to make something that was funny and quirky. Marcus suggested we play homage to the great film I’m Gonna Get You, Sucker, where Chris Rock’s character has limited cash and walks into a ‘ribs’ store and tries to order a single rib and a sip of Coke. We loved the idea that if everyone in Australia signed up to take part in ‘Live Below The Line‘ then you could have people all over the place trying to get cheaper deals on everything. Special thanks go out to Scotty our lead actor for sorting our cast and to Richard Fleming for being willing to go for such a quirky solution.
